Michael Shinners, Head of Sky Bet’s public relations division, has said that Sky Bet will be monitoring upcoming horse races. He made this statement in light of Frankie Dettori’s outstanding results at Royal Ascot.
Four winners were under Dettori’s name during the festival’s third day. Shinners disclosed that Dettori’s remarkable success was costing Sky Bet a lot of money and stress. The sheer bulk of bets he attracted caused the operator to buckle under the pressure.
It was not only Sky Bet that felt a blow to their financial status following Dettori’s performance. William Hill lost over 2.5 million pounds due to this. Stradivarius, the fourth of Dettori’s winners, won the race that alone managed to knock out this cash out of WH coffers.
In the wake of the Dettori deluge, Sky Bet declared that it would no longer accept multiples for Dettori on the festival’s last day. The operator also added that, from now on, they would exercise great caution when dealing with each festival. That entails considering betting volumes and liability.
Michael Shinners noted that they did not take in multiples for Royal Ascot on Saturday, but that they will take the measures they need for ensuring this kind of development does not occur again.