Experts from the European affiliate sector gathered in Sofia on May 15 and 16 for the annual AffiliateCon 2019. Click here to find out what the conference entailed!
AffiliateCon Sofia 2019 started May 15
- Theme: Affiliate marketing
- Date: May 15 and 16
- Country: Bulgaria
- Price: Free
Starting on Wednesday, May 15, and through the following day, industry professionals have gathered in the Sofia Event Center to explore the latest market developments. The organizers had planned two days of educational speeches, dedicated to increasing awareness of the latest trends in the industry. Many of these had a particular focus on digital marketing trends in the European gaming affiliate community. Plus, the industry events were followed by a party in the evening, featuring live entertainment.
Participants had the opportunity to interact with some of the leading affiliate brands from the whole of Europe, such as Genesis Affiliates and Kindred Group. With that in mind, AffiliateCon Sofia 2019 gave industry specialists the chance to form new business relationships, and strengthen the ones that already existed. Socializing opportunities were abundant, both during the conference events and at after-hours gatherings in local venues.
Digital Marketing Trends
The conference was opened by Allan Turner, founder of Digital and expert on affiliate marketing. His speech provided valuable insight into the latest affiliate compliance updates within the industry. The focus on digital marketing techniques was further evidenced by the following events. Milica Ristic, an industry expert, provided participants with useful information on the advantages of conversion rate optimization in online marketing strategies. Lastly, one of the highlights of the first day of the conference was an SEO mega panel, with multiple specialists as participants.
Other Industry Events
Affiliate digital marketing wasn’t the only focus of the conference. Apart from that, both days of the conference contained speeches by different legal experts from WH Partners. They provided attendees with the latest trends in legal facets of the industry. Also, there was a lengthy speech and following discussion on insights which can be gleaned from different international markets. At the end of both days, all attendees participated in social gatherings after the industry events.
As it stands, AffiliateCon Sofia 2019 has proven that it’s one of the premier affiliate conferences in all of Europe. Both the keynote speakers and the rest of the participants gave attendees crucial knowledge on the latest industry developments. And the strong social aspect of the event meant that all industry professionals had the opportunity to network, and form new business connections.